Across South Korea, entrepreneurs are holding controversial forums aimed at teaching clients how to better appreciate life by simulating death. They use mortality as a personal motivator.
For Jung Joon, the moment of truth arrives for his clients as they slip into the casket and he pounds the lid in place with a wooden hammer.
Insights arise, he says, as they are confronted with total, claustrophobic darkness, left alone to weigh their regrets and ponder eternity.

Jung, a slight 39-year-old with an undertaker's blue suit and a preacher's demeanor, is a resolute counselor on the ever-after who welcomes clients with the invitation, "OK, today let's get close to death."